Embark on a visual odyssey through the visionary proposal of Terminal Tech Printing, a sustainable print shop poised to redefine Vancouver, BC’s graphic design landscape. Our portfolio unveils an innovative merger of creativity and environmental consciousness, setting the stage for a new era in responsible printing. The theme of this print shop is, well… Vancouver: “The Terminal City.”
At the heart of Terminal Tech Printing lies our emblematic logo—an intricately vectorized skyline of Vancouver, framed by the towering peaks of the coastal mountains. This symbol not only encapsulates the spirit of the city but serves as a visual testament to our unwavering commitment to sustainability, seamlessly blending urban aesthetics with eco-friendly practices.
SECONDARY LOGO
This shortened version of the logo would be for just an image mark, usually used on business cards.
Word mark
Colour Scheme
With this brand, I wanted to use a green and blue colour scheme, which emulates Vancouver’s close proximity to the ocean, the forest, and the mountains.
Brand Architecture
Brand architecture is crucial in graphic design as it provides a structured framework for creating visual elements that consistently represent a brand across various touchpoints. It ensures a cohesive and unified visual identity, reinforcing brand recognition and trust among audiences. A well-defined brand architecture guides designers in maintaining consistency in colors, fonts, imagery, and overall style, enabling a brand to communicate its values, personality, and messaging effectively. This consistency not only enhances brand visibility and recall but also fosters a strong and memorable brand presence, ultimately contributing to a more impactful and successful brand image in the marketplace.
In the case of Terminal Tech, one of the great things about the logo having a lot of white space in the bottom half is that there is extra room for type. In this case, the extra room made it possible to have multiple branches of the brand architecture that work well for a printing company.
Brand Promotional package
A promotional package serves as a powerful marketing tool for a print shop by effectively showcasing its capabilities and creating a lasting impression on potential clients. The inclusion of branded items such as pens, sticky notes, notebooks, flash drives, and a tote bag not only provides practical utility but also reinforces the print shop’s visual identity. Each item becomes a tangible representation of the print shop’s craftsmanship, highlighting the quality and diversity of its printing services. Moreover, these items serve as daily reminders, maintaining brand visibility and fostering a sense of brand loyalty. The comprehensive nature of the promotional package allows the print shop to present itself as a one-stop solution for diverse printing needs, making it a compelling and memorable choice for clients seeking reliable and versatile printing services.
Store Front
Paper Deliverables
Paper deliverables such as letterheads, envelopes, and business cards play a crucial role in business communication and branding. These items serve as essential elements of a company’s identity, conveying professionalism and consistency in correspondence. Letterheads with a company’s logo and contact information lend an official and organized appearance to official documents and letters. Envelopes, similarly branded, contribute to a cohesive and recognizable image. Business cards, often exchanged during networking events, provide a tangible representation of a person and their company. In a world increasingly dominated by digital communication, these paper deliverables maintain relevance by offering a physical and memorable touchpoint that reinforces brand identity, fosters credibility, and facilitates effective business relationships.
